Collecting data requires us to measure the observed phenomena, including qualitative and quantitative measurements. That is, we use variables to quantify the description concept.
Nominal scale, also known as the nominal measurement grade, it is the lowest measurement grade and consists of a series of types with different names. Named measures calibrate and classify observations, but there is no difference in size of the data. Named measure grades can also be expressed as numbers, but these numbers are only qualitative and do not reflect quantitative information, and are not comparable,such as sample codes and numbers, codes, etc.Nominal data does not support any form of arithmetic computation,and the only kind of mathematical opration it supports is equal to or not equal to, yes or no.
Ordinal scale has a higher quantification level than nominal scale, and consists of a series of sequential categories. Ranking the observations by their size or number can provide sequential differences between different individuals. Sequential data points can be compared in size, but they are still qualitative rather than quantitative, so it does not support any form of arithmetic computation as well, and the magnitude and extent of the differences between data points cannot be reflected.
Interval scale,also known as the spacing measurement grade,has a higher quantification level than ordinal scale. It is measured along a numerical scale.In contrast to the sequential measure, the distance between every two adjacent categories is equal. Generally used the actual measured value in a certain unit, and the difference or sum between the values can be obtained by addition and subtraction operations to reflect the size difference. But the true 0 point in the physical sense is missing, so multiplication and division is meaningless. Some psychological scales, such as the Ricott 5-point scale and the yes/no two-point scale, are common isometric scales.
Ratio scale is the highest measurement grade.In addition to the characteristics of equidistant measurements, it also has an true 0 point,and the ratios of differences can be expressed. Multiplication and division operations can be performed to reflect the proportional relationship between quantities.